OBIM
THE ASK:
Obim is a brand created to support the merchandising of Beatdown House and other fashion projects, designed by Chana Goodman and is currently in development.
THE OUTCOME:
With a strong background in illustration, scripted hand drawn logos are a style that is close to Chana’s heart and hand. Inspired by street art , skate board gear, and by the word “obim”, meaning ‘my heart’ in the Igbo language, the fat scripted letters seem to have a life and movement of their own and were created to intentionally pair with street style outer wear like caps, hoodies, shoes, and jackets.
