PRETTY
THE ASK:
This scent by Eizabeth Arden was created at Syntax Studio, where Chana was employed as a designer under the creative direction of, studio founder, Drew Lanza. The concept was to create fragrance packaging that invoked gentle feminine curves with youthful calming colors.
LOGO CONCEPTS
MOODBOARD A
MOODBOARD B
MOODBOARD C
THE PROCESS:
Chana was delegated design tasks based on the Client’s briefs. Chana hit tight deadlines and luxury industry standards. Working collaboratively with Drew Lanza, She researched visual imagery, created mood boards, and was asked to develop a logo concept that would later be presented to Arden. Chana also collaborated on conceptual development, retouching of the final 3D imagery, and the final presentation design. The 3d imagery was created by Mr. Lanza.
THE OUTCOME:
Syntax’s bottle designs and concepts were approved by the client. Although Chana’s logo design was not selected the overall bottle was successfully produced through Esteé Lauder. The final product was sold in shops and major department stores world wide.
