PAD & PET
THE ASK:
Pad & Pet Was a branding project for a brooklyn based entrepreneur who created a new combo business of home cleaning and pet walking. The goal was to create the simplest representation of the name, together with the logo image.
The client needed a logo, print collateral, a website and a phone app with e-commerce capabilities to get his business up and running. The client was on a fast time line and needed a quick turn around.
THE PROCESS:
To get the project going Chana conceived their company name. Then for the logo, a single line, hand drawn scripted style was used to represent a dog within a house. Also an ampersand doubled as the dog’s body which married the two business functions and the literal name all into one single logo image. The website and phone app were created next.
THE OUTCOME:
The entire branding project was completed in two month’s time. In that time a brand logo, business cards, flyers, a website and a phone app. were created. The client was able to launch his business with a functionable e-commerce site and all the needed business collateral to support it.
