Chana Goodman’s time at Syntax was a deep dive into luxury beauty design. With mentor and creative director, Drew Lanza, she collaborated on various independent projects and several contracted projects under clients like Estee Lauder & Coty for brands like Marc Jacobs, Michael Kors, Calvin Klein, DKNY, Sarah Jessica Parker, and more (most of which is still under NDA).

The focus of this boutique design studio was primarily fragrance packaging design. But also, Chana created other various branding materials there. For example, the logo seen above and other private work for various high profile clients. below are some of the images created while working on the Marc Jacob's fragrance ‘Lola’

THE ASK:

To assist creative director Drew Lanza in creating the over all branding, primary and secondary packaging of Marc Jacobs’s ‘Lola’ fragrance. The design and name was Inspired by the song ‘Lola’ by the Kinks. It needed to have a glam, kitsch and garish feminine appeal and stay in line with the Marc Jacobs esthetic.

CAP CONSTRUCTION - COLLABORATIVE DESIGN/ 3D BY DREW LANZA

PACKAGING CONCEPT - COLLABORATIVE DESIGN/ CONCEPT ILLUSTRATION BY CHANA GOODMAN

THE PROCESS:

There were many rounds of design changes during the development of Lola. The cap and the bottle were not conceptualized in total unison they developed independently, influencing each other as they slowly morphed into one unit.

To hit the glam and kitsch esthetic, in design meetings, Chana pulled for a soft/bendable PVC and the inclusion of the odd green leaf. Many bottle shapes were considered, the trapezoid being one, but to stay in line with the Marc Jacobs brand and a feminine silhuette, that of curved lines blended with decorative elements, the bottle was kept curvy.

FINAL PACKAGING - COLLABORATIVE DESIGN/ 3D BY DREW LANZA

THE OUTCOME:

Lola was completed and launched in 2009 with a line of sizes and types of containers, all with matching secondary packaging. The fragrance was a huge success sold internationally in luxury shops, department stores, Sephora, and Ulta. The unique bottle design and matching fragrance gave it a cult following that would last for years following its launch, having it remain a top seller in the designer fragrance market for more than 5 years following its launch. Lola won several international best fragrance awards and earned millions in revenue.

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